How to Brainstorm Great Business Ideas

By: JC Coles
Posted: February 12, 2024

Basics

The Basics

Most people equate product ideas with business ideas. That's wrong. Your product is only one part of your business. There are at least four parts in total:

  1. the problem you're solving and people who have it (the market)
  2. the distribution channels to reach customers
  3. the monetization model you use to make money
  4. the solution to the problem (your product or service)

Great business ideas are strong in all of these areas.